Virtual Punch Card
Everyone from Bowling alleys to sub shops utilize the punch card to drive and encourage customer loyalty. Only one of the problems related to this is the fact that people lose them. Combine that with environmental problems, fat wallet syndrome (think George Castanza), and people failing to even remember they even have them, and you will find a program that can be dramatically optimized using mobile.
First, any company that is using a loyalty card program is a prime candidate because you can immediately decrease the cost of each card, decrease fraud, and help them build a database all while increasing overall transactions.
HOW DOES IT WORK?
[notification style=”tip” font_size=”12px” closeable=”false”] 1) Set the number of redemptions necessary to receive the free offer. 2) Create the keyword to get people to opt-in and receive their Virtual Punch Card 3) Build the mobile coupon for the Offer. (Barcodes and QR Codes are automatically generated and can be scanned right from the customers phone) [/notification]
Each customer texts in or types their mobile number into the kiosk and receives a text-message right back to their phone with a link to their virtual punch card. When they make their first purchase, they get a coupon code that is input into their punch card. Each time they buy and input the new coupon code, the virtual punch card/app tracks the progress towards the ultimate free item.
Finally, after the final purchase each client gets the one-time use FREE coupon that includes an auto-generated bar code and is tracked in reporting.
Not only does this application appeal to the environmentally friendly, and the virtual punch card sits on the phone itself for more top-of-mind awareness, but it helps the business build a database of people they can promote to in the future!